Privacy Policy

1. Scope of this policy

This Privacy Policy applies to information collected when you visit paragonchiropractic.com, submit a website form, contact our office, or participate in the Paragon Chiropractic SMS program. It does not replace any Notice of Privacy Practices that may separately apply to protected patient health records maintained by our practice.

2. Information we collect

We may collect information you choose to provide, including your name, email address, mobile phone number, contact preferences, appointment or service inquiry, and the content of messages you send to us.

For text messaging, we may also collect message content, timestamps, the source and date of your opt-in, consent records, HELP or STOP requests, and message delivery or carrier-status information. When you use our website, standard technical information such as your IP address, browser or device type, referring page, pages visited, and cookie or analytics data may also be collected.

Please do not submit protected health information or other sensitive medical details through website contact forms or SMS.

3. How we use information

We may use information to respond to inquiries, schedule or manage appointments, provide service-related support, send messages you requested or consented to receive, honor opt-out requests, maintain consent and communication records, protect our systems, improve the website and customer experience, and comply with legal or carrier requirements.

5. SMS consent and choices

Your consent applies only to the message subject and program described when you opted in. Consent to receive marketing text messages is not a condition of purchasing goods or services.

Reply STOP to opt out of the Paragon Chiropractic SMS program. Reply HELP for assistance. You may receive one final confirmation after opting out. To request messages again, reply START or contact the office and provide new consent. For complete program rules, review our SMS Terms & Conditions.

6. Cookies and analytics

Our website may use cookies and similar technologies for essential site functions, security, performance, and analytics. You can control cookies through your browser settings, although disabling them may affect some website features.

7. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including providing requested services, maintaining consent and opt-out evidence, resolving disputes, protecting our systems, and meeting legal or recordkeeping obligations.

8. Security and SMS limitations

We use reasonable administrative, technical, and organizational safeguards appropriate to the information we maintain. No website, database, email, or text messaging system can be guaranteed completely secure.

SMS messages may not be encrypted and may be accessible to anyone with access to your device or mobile account. Do not use SMS for emergencies, urgent medical needs, diagnoses, treatment records, insurance information, account numbers, or other confidential health information. Call 911 for a medical emergency.

9. Children’s privacy

Our website and SMS program are not directed to children under 13. We do not knowingly collect personal information online from children under 13 without appropriate authorization. A parent or legal guardian may contact us about information submitted by a child.

10. Your privacy requests

You may ask to access, correct, or delete personal information you provided to us, subject to applicable legal, medical-record, security, and record-retention requirements. We may need to verify your identity before completing a request.

11. Third-party links and policy changes

Our website may link to third-party services with their own privacy practices. We are not responsible for those third-party policies. We may update this policy as our services, legal requirements, or practices change. The current version will be posted here with its effective date.

12. Contact us